This guide brings together the most common questions about soft PVC labels (rubber labels) and soft PVC products: how they are made, where they are used, how they are applied and how the ordering process works.
The Basics
What is a soft PVC label (rubber label)?
A soft PVC label (commonly known as a rubber label) is a 3D, flexible and durable branding label produced by micro-injection. Logos and text are raised, and colours are matched to your brand. It is used on clothing, bags, shoes and accessories, supporting brand identity with a premium look and soft feel.
How are soft PVC products made?
They are produced by micro-injection in a mould made specifically for each design. This method delivers fine detail, and multi-colour designs are possible. The result is sharp, durable, premium-looking 3D products.
Can you make custom shapes, colours and logos?
Yes. We produce custom items in the shape, size, colour and logo you need. Raised or recessed details and multi-colour designs are possible.
What is the advantage of the 3D raised effect?
Logo details look sharp and dimensional, setting the product apart from flat labels. In streetwear, denim and sportswear in particular, a raised logo makes the brand look more eye-catching and premium.
How does soft PVC feel?
Its soft, smooth surface combines with 3D relief, so the product is not only seen but also feels high quality to the touch.
Durability and Material
Are rubber labels washable and water-resistant?
Soft PVC labels (rubber labels) have a long-lasting, wash-resistant structure and are not easily affected by water or moisture, which is why they are used on clothing, footwear and outdoor products.
Can they be used on sportswear and outdoor products?
Yes. Resistant to water, sweat and friction, they are used on running, fitness, camping and tactical clothing for both function and looks.
What raw material do you use?
Our products are made with phthalate-free raw materials under a controlled production process, an important consideration for brands working on children’s clothing, kitchen items and accessories that touch the skin.
Applications
Where are they used in textiles and apparel?
They are widely used on t-shirts, sweatshirts, jackets, denim and tracksuits. They look good both outside and inside the garment, and brands use them for visual consistency across collections.
Are they suitable for streetwear and denim?
Yes. 3D logos stand out on jeans and hoodies, giving a bold, modern look that appeals to younger audiences.
Can they be used on workwear and uniforms?
Soft PVC patches and labels look durable and professional on workwear; logos stay clearly legible and keep company identity visible on employees.
Can they be used on children’s clothing?
Thanks to their soft feel, they can also be used on children’s clothing. They are made with phthalate-free raw materials, and fun colours and shapes create visually appealing products.
How are they used on bags and backpacks?
On bags, backpacks and luggage they are used as logo labels or patches, increasing brand visibility in daily use and travel.
Are they used on shoes and slippers?
Yes, as shoe badges, heel pieces, slipper charms and appliqués. Their flexibility lets them move with the shoe, and the 3D logo adds value to the product.
Why choose soft PVC keychains?
Keychains keep your brand with the user every day. Logoed, colourful 3D designs are used as promotional items, gifts or collectibles.
Who are logo coasters for?
They suit cafés, coffee brands and hotels. Made with phthalate-free raw materials, they are water-resistant, easy to clean and keep the brand visible on the table.
What kitchen and home products can be made?
Trivets, spoon rests, coasters and drain covers can be produced with your logo. Water-resistant, they combine function with aesthetics and give the kitchen a modern, branded look.
Are they suitable for promotional and gift items?
Yes. Keychains, coasters and custom-shaped soft PVC items are logoed, high-quality promotional products that are pleasant to touch and keep the brand visible in everyday use.
Application and Ordering
How are rubber labels attached to products?
Soft PVC labels (rubber labels) can be sewn on or attached with velcro. Brands can choose the method that suits their production line.
Do you offer private label / OEM production?
Yes. In OEM and private label projects, products are made under your brand name, with shape, colour and logo fully customised to you.
What is the minimum order quantity and lead time?
Quantities and lead times depend on the design and project and are confirmed in the quotation. We plan flexible production around seasons, campaigns and collections, and also work with small and medium-sized brands.
Why choose soft PVC?
It combines durability and aesthetics: a 3D look, multi-colour design options, a soft feel and a long-lasting, wash-resistant structure, with uses ranging from clothing and kitchenware to footwear and promotions.
Related products: Soft PVC labels (rubber labels), Custom soft PVC patches, Footwear parts and appliqués, Soft PVC keychains. For pricing tailored to your project, contact us via our Get a Quote page.