For many years, the brand mark on the back waistband of jeans and denim jackets was typically a genuine leather or jacron (cellulose-based) label. Alongside these traditional options, many denim brands also use 3D micro-injection rubber labels (soft PVC labels), which allow a raised logo and colour detail. This article outlines how a rubber label for jeans and denim is placed on the garment, and why suitability for washed denim should be checked on a sample.
Stone wash and enzyme baths in denim production
In denim production, stone wash, enzyme and bleach processes are steps that define the look of the trousers. A label sewn onto the back waistband goes through this process as well. A soft PVC label is a flexible synthetic material, not leather or jacron paper. How it behaves in a stone-wash, enzyme, bleach or tumble-dry programme depends on the wash recipe. That is why the label should be tested on a sample with your own wash process before bulk production.
A synthetic PVC material that contains no leather
A rubber label (soft PVC label) contains no leather; it is a synthetic PVC material. On denim rubber labels we produce the logo and lettering as a raised (embossed) design, in your brand colours, in one or more colours, including a tone-on-tone option. The plastisol we use is prepared with DOTP or DOA, which are phthalate-free plasticizers. For more on DOTP, see our article What Is DOTP Plasticizer?.
Strap-through and sew-on models
Depending on your design, we produce strap-through models that pass through the trouser waistband, or sew-on models stitched around the edges. Sew-on models are made with a stitch margin around the edge. The raised logo and lettering are worked in your brand colours.
See the models and request a quote
To see the models, visit our soft PVC rubber labels page and send us your design through our quote form.