In the apparel trade, a PVC label is mostly known as a rubber label. Technically a soft PVC label, it is produced by micro-injection with raised text and logo in your brand colours. But “PVC label” is not a single model: there are different types depending on how it attaches, where it sits and what it communicates. Here we summarise the most common types and which product each one suits.
1. Sew-on rubber label
The most common model. A stitching margin is left around the label and it is sewn onto the product at its edges. It is used on jackets, coats, sweatshirts, trousers, bags, hats and many other products. The margin is allowed for at the design stage so the seam never runs over the text or logo. Sew-on models can be rectangular, oval, round or shaped to the logo’s contour.
2. Strap-through label
This label has slots on both sides and is threaded onto a belt, strap or tape. It is common on bag straps, backpack straps, belts and outdoor gear. As no stitching is needed, it can be added at the final stage and moves with the product.
3. Fold-over label
A fold-over label has a bending groove in the middle. It is folded in a U shape over the fabric edge, so the logo can show on both the outer and inner face. On pocket edges, side seams, cuffs and beanie brims it shows the brand elegantly, and it is a favourite of clean, modern collections.
4. Waistband and back-pocket labels
On jeans and trousers, back waistband labels were traditionally made of leather or jacron. A rubber label offers a modern alternative here with its raised logo and flexible body. Waistband labels are usually sew-on and are among the brand’s most visible spots.
5. Accessory and pull labels
Bags, wallets, card holders and small accessories use small rubber labels shaped to the product. They are sometimes attached with a ring or cord, sometimes sewn on directly. The same design language can also be produced as a soft PVC keychain; see our soft PVC keychains page.
6. Custom-shaped labels
Contour-cut labels that follow your logo’s outline look different from a standard rectangle. A brand symbol, mascot or special figure can become a label this way. With raised layers and multiple colours, the label turns into a small brand object.
Thickness and material
For many apparel and accessory applications we produce flexible rubber labels in the 1.8–2.2 mm range. This range balances a readable relief with a good drape on the fabric. If you need a different thickness, it is reviewed together with the design. We use a phthalate-free formula for our rubber labels.
Which model for which product?
- Jackets, coats, sweatshirts: sew-on or fold-over
- Jeans and trousers: sew-on waistband label
- Bags and backpacks: sew-on or strap-through
- Hats and beanies: small sew-on or fold-over
- Small accessories: custom-shaped or ring-attached label
Surface and relief options
A PVC label’s character comes not only from its model but also from its surface and relief. The logo can be raised above the base or given a recessed look. Several relief layers add depth. Matt and glossy surfaces are considered according to the design, and an edge frame makes the label look neater and more finished.
Frequently asked questions
Are a PVC label and a rubber label the same thing?
In the trade they usually mean the same product. “Rubber label” is the common name; technically it is a soft PVC label made by micro-injection.
Can a label carry both a logo and text?
Yes. A logo, brand name and short slogan can be raised together. We check at the design stage whether very small text stays legible at real size.
How do I decide which model suits me?
Product type, label position and the brand’s visual language decide. Share your product and design and we will settle the right model together at the quote stage.
Conclusion
From sew-on to fold-over, strap-through to custom-shaped, PVC labels carry your brand on the product in many forms. See our models on the soft PVC rubber labels page and share your design through our quote form.